what is preventing the island from attracting investors?

The international image of Cyprus is to be revised with the help of Swedish specialists from Kreab. Over three years the agency will have to form a more attractive image of the island for foreign business.

A study involving about 1,100 respondents revealed a noticeable gap between the real changes in the country and perceptions of it abroad. The consequences of the investment passports scandal continue to affect trust.

The new strategy involves promoting the achievements of the Cypriot economy and reforms. However, specialists emphasize: to attract capital it is not enough to improve the country’s advertising. It is also necessary to simplify the opening of companies and bank accounts.

@cyprus_kipr