By the end of 2024, Russian brands accounted for 60-70% of clothing, footwear, and accessories sales on marketplaces. The leaders are Befree, Zarina, Sela, Gloria Jeans, O’stin and “Yours”.

Mass-market sales from Russian companies increased 5-fold, and local designers such as Feel and Gate 31 showed a threefold increase. On Wildberries, the popularity of some brands from the top 30 increased by 580% (!!).

Sales of Russian designers have doubled on Ozon, and their share on Lamoda has reached 40-50%. The main driver of demand is affordable prices, our clothes are simply cheaper.

@boneco