In January-February, marketing expenses increased by 30% compared to last year. Samsung has not officially resumed shipments, but new products are appearing in Russia even earlier than in the United States and Europe.

The promotion is carried out through partners — discounts, trade-in and installments are financed by intermediaries from the CIS. Meanwhile, other brands such as Xiaomi and Acer are in no hurry to ramp up advertising.

Against the background of negotiations between Russia and the United States, South Korean companies began to work out a possible return. The list includes not only Samsung, but also LG and Hyundai. The question remains: is this just a test of the market or a preparation for a full-fledged comeback?

@boneco