In 2024, the demand for Russian electronics increased 1.5–2 times. Sales of headphones and headsets increased by 164%, storage devices — by 110%, monitors — by 57%. Global warming also helped: sales of domestic air conditioners increased by 76% in money and 63% in units.

In Wildberries, sales of Russian smartphones jumped by 780% over the year, and in the category of household appliances, the share of domestic brands reached 59%.

The reasons are obvious: stable supplies and support for Russian software. Moreover, the trend is only gaining momentum, and there is no end in sight. Western brands will have to face stronger competitors…

@boneco