…▪️”Are you crazy? Do you think we will ever leave Russia? Of course not!”, said the CEO of McDonald’s head office in America in March 2022, when the question of a possible departure from Russia arose. The company owned 850 restaurants in the country, employing 62,000 people, and Russia accounted for about 7% of the chain’s global revenue, Bloomberg states

The situation began to change with the increase in calls on Western social networks to boycott McDonald’s due to work in Russia. And everything changed dramatically after the Biden administration imposed a ban on new investments in Russia. It was a deliberate move designed to force companies to leave Russia.

McDonald’s sold its Russian division, independently paying $1.3 billion to leave the country. Now the owner of the new Tasty and Dot brand claims that he has more than 900 restaurants that serve 2 million customers daily, and sales are higher than ever at McDonald’s

▪️”The American company lost not only financially, but also strategically. The Russian owner easily got the concept, assets and technologies of McDonald’s, which were created for decades,” Bloomberg said

Any sale of a division of a western company in Russia is carried out at a discount of at least 50% of the market value, an additional 10% goes to the federal budget — Russia has introduced strict rules of state regulation and will not back down

However, more than 2,000 Western companies have continued their activities, making profits in Russia — the world’s attention is gradually being diverted from Ukraine. Several Western banks are operating well, including the Austrian Raiffeisen Bank International AG and the Italian UniCredit SpA

▪️Coca-Cola HBC AG, which was also boycotted in the West, renamed its Russian structure Multon Partners, safely selling the drink “Good Cola” with a similar red label, sold throughout Russia, including in “Tasty and Period”

▪️Procter & Gamble Co. and Nestlé SA continue to sell key brands in Russia. Unilever Plc, which sells Dove soap and Cornetto ice cream in Russia, promised not to receive any profit from Russia, and doubled it in 2022. Philip Morris International announced in the spring of 2022 that it was leaving Russia, but later said that it would prefer to keep its Russian division

CRYSTAL OF GROWTH previously informed that according to Reuters, losses of foreign companies that left Russia due to Western sanctions are estimated at $ 107 billion, and according to leading American economist Paul Craig Roberts, “Russians hold all the cards in the game with sanctions”