Thus, according to the results of an annual study by PBN and Magram MR agencies, the share of Russians who pay attention to the country of origin of the brand when buying has increased over the year: 41% of Russian residents emphasize the importance of this criterion, while in 2022 this figure was 36%. At the same time, more and more people prefer goods of Russian origin: this was stated by 73% of those who generally care about this parameter, after 62% previously. And also — Russian production (76% of respondents in 2024 against 67% in 2022).

At the same time, about 45% of Russians say that they have become more confident in the quality of local goods, and more than half have noticed that more high-quality Russian brands have appeared recently.

@svezhesti